SHOPPING ADS AGENCY
Shopping Campaigns are online shopping ads specialists and can help you with setup to full campaign management. Our goal is to drive more sales for your business.
Use Google Shopping and Microsoft Advertising to promote your E-commerce website online. Show your products in search engine results through image and text based PPC advertising.
Our Process:
1. Setup
Full account setup following campaign best practices ensuring highest performance.
2. Advertise
Continued optimisation and enhancement to deliver the best return on marketing spend.
3. Report
Fully automated and clearly presented data to show performance and insight.
4. Engage
Keeping brands and products at the front of customers mind leading to conversion.
Digital Services:
Shopping Campaigns & PPC
Shopping Ads allow your products to be displayed at a time when customers are ready to purchase. Google and Bing Product Listing Ads (PLA) help customers research, compare and buy online. Combine Shopping Campaign activity with Pay-Per-Click (PPC) campaigns for maximum coverage. Services include campaign setup, management and optimisation.
Product Data Feeds & Merchant Center
Feed optimisation is the core of any successful shopping campaign. Utilisation of all available data fields can help to drive relevancy and efficiencies in your online campaigns. Avoid Google and Bing penalties or campaign suspension through regular Merchant Center health checks. Services include data cleansing and feed enhancement.
Google Analytics & Tag Management
Enable an effective tag management configuration which delivers joined-up and accurate tracking of data from your website. Utilise multiple views of campaign performance and relevant data through user-friendly dashboards to help influence business decisions. Services include implementation, analysis and optimisation of site traffic.
Social Commerce & Social Shopping
With two thirds of adults using social media, it’s an important step on the consumer purchase journey. Target new and existing customers at various stages of purchase intent. Aligning brand awareness campaigns sequentially with product-focussed creative to drive conversion and sales. Services include social media product catalogues and dynamic campaigns.
Display & Remarketing
Remain front-of-mind in a competitive marketplace. Online shopping journeys are rarely a one-click conversion. Access various data points and intent signals which can help to develop an optimised conversion strategy and efficient digital ecosystem through re-engagement. Services include full-funnel user journey to conversion optimisation.
Customer Data & CRM Automation
Acquire and nurture customer leads from point of purchase to conversion. Through segmentation and upload of existing data will build a clearer online customer persona group of your target customers. Driving spend efficiencies through paid media bid optimisations and through building advocacy. Services include data-driven customer interaction efficiencies and management.
